Nintendo’s “Who Are You?” Ad Campaign Archive

Who Are You? was a television marketing and print campaign by Nintendo from 2002-2005 to promote the Nintendo GameCube and Game Boy Advance systems.

The campaigns aim to show you are what you play, showcasing people and the games they enjoy, typically with a character's face plastered over theirs and paired with the "Who are you?" campaign slogan.

We’re working on creating a complete archive of these print ads. Below is the full list of print ads, as we know. If you believe there is one we are missing please let us know.

We will continue editing this post as new files are found, uploaded or scanned!

Who Are You Gameboy Advance SP Website Banner

Screenshot from Nintendo's official website during the “Who Are You?” marketing campaign.

Rare print ad featuring singer/songwriter Michelle Branch

Here’s an ad that appears to have not yet been scanned and uploaded online. Source is unknown.

The ad features Michelle Branch, an American singer, songwriter and guitarist, with her arm replaced with Samus’ Arm Cannon.

During the early 2000s, Branch released two top-selling albums: The Spirit Room and Hotel Paper. She won a Grammy Award for Best Pop Collaboration with Vocals with Santana for their 2002 single, "The Game of Love".