Nintendo’s “Who Are You?” Ad Campaign Archive

Nintendo launched it’s “Who Are You?” campaign to promote the GameCube in 2002 to 2005 and the Game Boy Advance. In these campaigns it described that you are what you play, showing off people and the games they enjoy with either a characters' face plastered over theirs or simply just a title above them.

We’re working on creating a complete archive of these print ads. See below for our current set! If there are any you have that we have missed - send them our way!

Make it stand out

Screenshot Nintendo's official website.

"Who are you" is a question asking you which color best suits your style.

Game Boy SP